Application Guidance

The MSE Charity is dedicated to supporting UK voluntary groups deliver financial life skills, which make a lasting impact on the way people think, behave & manage their money.

All applications must demonstrate how the project they are seeking funding for has a lasting impact on the people taking part.

The February 2022 grant round is targeting and supporting groups who will provide and enable those living with long term challenges as listed above to become more financially capable.

Supplementary Application Form Guidance - Questions 25, 27, 28, 29.

25) How will you deliver and adapt your project if restrictions are in place?

In 2021, there is light at the end of the tunnel with the nationwide vaccination programme roll-out, but some degree of restrictions are still likely to be in place for the next 12 months. Project delivery will need to take into account the restrictions around the use of public buildings, group numbers, travel restrictions, the need to be socially distant when providing face to face services, cost of enhanced cleaning to keep workplaces COVID-secure.

Please describe how you would deliver if you could provide a face to face service and if not possible what the alternative delivery plans would comprise of instead.


  • Not all project beneficiaries will be comfortable or have stable access to online services, we would endeavour to hold safe face to face socially distanced meetings in our COVID-secure meeting rooms, but if we were not able to do this we would adapt our service to 'phone only'.

  • We will provide a flexible programme which will use a combination of online interactive small group workshops using Zoom and a Whatsapp support group.

  • We will offer socially distant doorstep face to face appointments to beneficiaries who do not have the capability to do online appointments.

  • We will adapt out usual workshop delivery by creating or using short YouTube videos, Facebook live, online quizzes to keep delivery engaging.

27) How will you recruit and ensure this number of people will take part in your project?

We know it can be challenging to recruit beneficiaries to attend projects even if you have a great course and trainer. The pandemic for some has created more barriers to engage, home-schooling, working from home, increased anxiety, less money coming in, digital exclusion. On the positive side programmes can be designed to be completed at peoples own time and pace, they can be as creative and engaging just in a different way. Using technology to build and maintain learning relationships is possible and it may improve commitment level. From the many projects we have funded over the years, here are some useful tips and learning points.

  • Keeping programmes short, up to 4 sessions increases initial commitment and continued engagement.

  • Using incentives during the project and for completing the programme can increase motivation and continued participation.

  • If working with schools, make sure your activities are planned well in advance and you have a key contact that will make it happen.

28) What Outputs will your project deliver?

Outputs are the activities, services and products provided by your organisation.

Please outline your project outputs as objectives. They should be: Specific, Achievable, Relevant and Time Bound.



  • To deliver crisis support, advocacy support and financial literacy training using CAB approved resources to Dementia Carers living in Birmingham and Solihull who are experiencing debt and money management issues.

  • To deliver financial skills and confidence building sessions to adults with learning disabilities living in Swindon. This will include one to one work and where relevant small group work.


  • The outputs are based on numbers that can be supported using a 7 hour a week post and a volunteer.

  • Through experience of delivering project for adults with learning disabilities we know we can deliver 4 short courses over a year, based on the work of a 5 hour per week project co-ordinator post.


  • Debt Advisory Agencies in Birmingham and Solihull have reported a 30% increase in enquiries in the last 6 months.

  • We work with a group of adults with learning disabilities to develop independence skills. This work does not cover financial capability, so there is a gap in what we offer. From our experience of working with this client group we know there is a need for a personalised approach that enables and empowers individuals.

Time Bound:

  • A one year funding period will enable us to make a positive impact on the financial literacy of people with mental illness. Due to health matters, family issues etc...we envisage some beneficiaries may need to start and stop their engagement with the project, and re-join our training sessions at a later date.

  • A one year funding period will enable us to make a positive impact on the information and training that professionals receive. We will be able to give an overview of the financial landscape at the time and give professionals information on reliable sources in the future.

29) What Outcomes will your project deliver?

Outcomes are the changes, benefits, learning or other impacts that happen as a result of services and activities provided.

a) Project Outcomes

These relate to the impact on other work streams or the organisation’s capacity to provide evidence for future service delivery.


  • 10 Volunteers will report being more confident about helping with financial learning, and will have been upskilled to deliver services in the future.

  • 4 community partner organisations will report improved awareness of the financial needs of people with mental health issues.

b) Beneficiary Outcomes

These can be quantified by the number or percentage of beneficiaries you anticipate will realise some degree of change, benefit or impact.


    • 50 young people to immediately apply their learning in a practical way, as a result people will report self pride and greater confidence about managing money.

    • 90% of attendants will be able to manage their food budgets more wisely.

    • 70% of people attending will demonstrate improved communication about financial matters.

If you need more support, please refer to our FAQs page, if you can’t find an answer, please contact us via email and our Operations Manager will assist you further.

Supporting Information - Project Budget

Please provide a full and detailed breakdown of the total costs associated with your project, explaining how each cost item has been calculated, see example below.

We support full cost recovery, this means that you can request funding for direct project costs and for a proportionate share of your organisation's overheads up to a maximum of 10% of your project budget.

Please note we now fund up to a maximum of £500 per application for essential IT equipment for project delivery.

Please specify the amount of funding you are asking for. We have a limit of £7,500 per application. If the total cost of the project is over £7,500 please state which budget item/s you would like us to support.

Please indicate any income budgeted towards the cost of this project and advise whether it has already been secured; either as an in-kind contribution or match funded.

Please note if your application is successful we reserve the right to ask for financial receipts to be provided to audit grant expenditure.

Grant Evaluation, Monitoring and Reporting

As part of the Terms & Conditions of any grant we offer, two mandatory reports are required to be completed, the Interim Progress Report (around 6 months) and an End of Grant Project Feedback Report.

Please make yourself aware before you apply, what information we expect to receive from your organisation in return.

The final 10% of any grant agreed, is withheld until satisfactory completion of the grant reports.

Future applications will not be considered if the reports have not been returned.